The key to turning an online visitor into a paying customer is in finding the obstacles that might prevent them from buying, and then removing those obstacles.

One of the major obstacles facing website visitors is credibility. With the impersonal nature of the Internet, and with new websites popping up everyday, visitors will be especially skeptical because they can't know for sure if the person they're buying from is a credible, trustworthy source of information.

For example, if you were interested in buying a product that taught you how to play the guitar, wouldn't you want some solid evidence that the creator of that product was a skilled guitarist? In this situation, posting some sample guitar clips would be a powerful selling tool.

The same can be said for a fitness programs. In order for visitors to know that the author can be trusted, they'll want to see concrete proof that the author does in fact have a impressive physique.

After all, who wants to take muscle-building advice from some pencil-neck who promotes bodybuilding information but doesn't practise it? Or someone who is selling fat loss information yet is overweight?

That's the problem with so many health and fitness programs out there today. The authors hide behind their computers and don't show their pictures. I've even seen authors who purchase royalty-free stock photos to represent themselves on their website.

On our websites, we show concrete proof that the author has a high quality product AND has the physique to back it up.

Right click the photos below and save them to your hard drive for use in your marketing campaigns. These will definitely increase click-thru rates and responses. Using some of the "before/after" pictures will be especially powerful, as it is a direct demonstration of the effectiveness of the program.

Also, try to use specific pictures depending on which program you are promoting. In your campaigns for The Muscle Gain Truth No-Fail System and The School Of Muscle Inner Circle, you'd be best to focus on the more "buffed up" photos. In your campaign for The Real Deal Body Transformation System, you'd be better off sticking to the leaner, more "fitness" style photos.

You can also find a short biography at the bottom of the page which you can use in your campaign to boost credibility even further.

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Click Here to download a ZIP version of all the pictures on this page

Click Here to download a ZIP version of all the pictures on this page

You can feel free to use the following biography on your website:

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Sean Nalewanyj's Bio

Once an awkward, out-of-shape “social outcast”, Sean Nalewanyj is now a renowned fat loss and muscle building expert, best-selling fitness author and success coach.

Through his mega-popular websites and his information-packed online email lessons, Sean has helped tens of thousands of average, everyday people from all over the world burn fat, build muscle and get into the best shape of their lives.

Sean is a lifetime natural bodybuilder, has written articles for dozens of the top muscle-building and fat loss websites across the Internet and is recognized as an expert authority on the subjects of building muscle and burning fat fast.

He is also the creator of 2 best-selling online programs:

The Real Body Transformation System: A step-by-step fat loss program that teaches people how to burn fat and tone their bodies safely, quickly and permanently without supplements or fad diets.

The Muscle Gain Truth No-Fail System: A renowned natural bodybuilding program that details the most effective ways to build muscle and gain strength by training for an average of just 24 minutes a day.

Sean is also the owner and operator of The Muscle Building & Fat Loss Inner Circle. This is a members-only community that brings together fitness-oriented guys and gals from all over the world to share tips, ask questions and motivate eachother to be their best.

In a fitness world where intense marketing hype and exaggerations have become the norm, Sean is well respected for his direct, no-nonsense approach. He admits that getting into impressive shape is no easy task, but firmly believes that his widely acclaimed programs can help anyone achieve the body of their dreams as long as they are willing to put forth the effort.